Draft Press Release

 

FOR IMMEDIATE RELEASE:

Contact: Dr. Lalit Aggarwal

Phone: +1 215 477- 9920

Email: laggarwal@imageminc.com

 

 

ImaGem introduces new service “Diamond Essence” for diamond manufacturers

Soni Diamond Institute of Surat is first manufacturer to start using the service

 

Philadelphia , PA: ImaGem Inc. has introduced a new service “Diamond Essence” for diamond manufacturers worldwide. The new service provides manufacturers’ with specific proportions to optimize light behavior when cutting diamonds. Soni Diamond Institute of Surat is the very first manufacturer to use this service in a commercial setting.

 

“The new service offers invaluable information that is vital to cut beautiful diamonds. While cutting diamonds the emphasis is often entirely on maximizing weight. With ImaGem’s new Diamond Essence service, we can cut diamonds that give the best yield in weight as well as high light behavior grades. I believe that manufacturers in Surat will find this service extremely useful, “said Mr. Shreyan Soni of Soni Diamond Institute.

 

“It is known that well cut diamonds demand a premium of 10-20% on the regular price. This service allows manufacturers to cut brighter stones, maximize profits and reduce costs or wastage as a result of re-cutting. Manufacturers have the flexibility to use a rough planning program of their choice and use Diamond Essence to fine-tune the light behavior results. Once the stone has been cut, the manufacturer has the option to upgrade the service and get a light behavior report or a full grading report for the diamond at special prices,” said Dr. Lalit K. Aggarwal Chairman and Founder of ImaGem Inc.

 

Diamond Essence is based on patented ImaGem technology and may be used with existing rough planning programs. This service will be offered at ImaGem Gem Grading Center in Surat and at Precision Gem Grading Lab in Philadelphia starting August 08. The service is currently offered for round diamonds and can be made available for any fancy shape or branded cut. In addition to optimizing light behavior in stones, the service gives manufacturers an option to maximize value by keeping the weight constant and only modifying proportions.

 

Soni Diamond Institute has been involved in training and education in the areas of gemology, diamond cutting and international grading system for over 10 years. In 2008, ImaGem Technologies Pvt. Ltd. and Soni Diamond Institute signed an agreement to offer lectures and demonstrations on ImaGem’s direct measurement of light behavior technology.

 

ImaGem is a pioneer in direct measurement of light behavior for loose diamonds as well as mounted diamond jewelry. The system has been designed, developed and tested over a period of fourteen years to deliver accurate and repeatable measurements of light behavior each and every time. More independent diamond grading labs have adopted ImaGem system for directly measuring light behavior than any other system on the market. (EGL, NY; AGA, USA; DGLA, Horsham; ITPL, Surat; PGGL, Philadelphia; EGL, Toronto; DGLA, Mumbai )

 

For additional information, please contact ImaGem at info@imageminc.com or call +1 215 477 9920 or +91-261-2401044. For information about Soni Diamond Institute, please contact Mr. Soni at (email here) or call + 91 (phone here).
ImaGem Inc.

ImaGem Inc. is a gem information company based on patented technology for grading and identifying gems. ImaGem is the culmination of 20 years of research done on human perception and ImageStatistics, a powerful statistical tool developed by Dr. Aggarwal. ImaGem’s systems employ advanced optics, imaging technology and proprietary software programs to automate and integrate diamond grading.

Beyond providing the 4C’s, ImaGem also supplies precise and repeatable measures on light behavior and fluorescence. Light Behavior information is based three complimentary dimensions of brilliance, intensity and sparkle. Another breakthrough by ImaGem is the capability to uniquely identify and register a stone without any need for inscription. By offering all this information, ImaGem will improve decision-making and efficiency in the gem industry supply chain.

ImaGem’s light behavior technology has been adopted by: EGL USA, AGA in Philadelphia PA, ITPL in Surat, India, DGLA in Horsham PA, DGLA in Mumbai India and PGGL in Philadelphia.

 

 

 

Soni Diamond Institute